LED BY A CONSORTIUM OF PRIVATE AND PUBLIC ENTITIES,
THE KNIT FOR YOU POP-UP EXPERIENCE EXPLORES LOCALIZED PRODUCTION WHILE EMPOWERING INDIVIDUALS WITH INTERACTIVE TECHNOLOGY TO CO-CREATE BESPOKE GARMENTS. GROUNDED IN THE PHILOSOPHY THAT WE ARE ALWAYS IN BETA-MODE, KNIT FOR YOU IS A CHANCE TO JOIN ADIDAS’ ONGOING QUEST TO BETTER UNDERSTAND, AND IMPROVE UPON, THE PROCESSES THAT WILL SHAPE OUR FUTURE.

WE NEED MORE THAN JUST STUFF. WE NEED OPPORTUNITIES TO BE COLLABORATORS IN EXPERIMENTING WITH NEW WAYS TO CRAFT HOW OUR FUTURE WORKS, AND WHAT IT LOOKS LIKE.

CURRENT SYSTEMS ARE THERE TO BE CHALLENGED. STANDARD PATHWAYS ARE PRIMED FOR REFORM. NOW IS THE TIME TO INNOVATE, TO COMBAT STRESSES ON NATURAL RESOURCES WHILE MAKING HIGHER QUALITY, MORE UNIQUE PRODUCTS. NOW IS THE TIME TO PLAY, TO ENVISION, AND TO CREATE.

VISITORS TO KNIT FOR YOU ARE GUIDED IN THE DESIGN OF THEIR OWN SPORT-TO-STREET MERINO WOOL SWEATER.  ENABLED BY IN-STORE DIGITAL ARCHITECTURE, EXACTING FIT IS ACHIEVED THROUGH BODY SCAN TECHNOLOGY, WHILE A MOTION-RESPONSIVE PROJECTION ROOM OFFERS ADDITIONAL FUEL FOR INSPIRATION. EACH SWEATER IS THEN MADE TO ORDER ON THE SPOT ACCORDING TO SPECIFICATION, DELIVERING A PRODUCT WITH AN EXCEPTIONAL COMBINATION OF SPEED, EFFICIENCY, AND PERSONALITY.

KNIT FOR YOU IS AN INVITATION TO JOIN THE INVESTIGATION INTO HOW TODAY’S CHOICES CAN DEFINE THE SHAPE OF TOMORROW.